Top Wellness Trends from Natural Products Expo West 2019
theHAUTEbar, trends tracking firm, pegs 4 hot food + beverage movements: sustainability, functional nutrition, oat milk & conscious carnivorism
Natural Products Expo West, the world’s largest healthy living expo has just wrapped in Anaheim California and Heather Smith, founder of theHAUTEbar, wellness trends tracking firm, announces her top picks of the hottest + healthiest new product launches from the show.
Trend #1 is sustainability, which means choosing + consuming foods that positively impact our environment. One brand setting some of the highest sustainability standards and lowest carbon footprint is: Truly Grass Fed, a new delicious premium cheese line imported from Ireland. It comes from cows that are indeed truly grass fed. In fact, 95% of their diet is grass. This is important for a few reasons. Many brands promoting grass fed can’t substantiate how much of the diet is actually grass; and, feeding grass means a lower carbon footprint than grain feed. Also, these are happy cows, they roam across 200 acres of lush, green Irish Countryside, and graze the pastures for 250 days a year. Truly Grass Fed is pioneering certifications like Animal Welfare Approved, which has the most rigorous standards for animal welfare and environmental sustainability in the world. All of this makes for delicious cheese for you while being kinder to animals and the planet -- the essence of sustainability. They are also showing their new creamy butter here at the show, which should be out in a few weeks.
The next trend is Functional Nutrition, this means choosing products with ingredients that address your body’s specific needs and support healthy, active and busy lifestyles. Laird Superfood develops products that epitomize this trend, Their coffee creamers are coconut based and perfect anyone from those going Keto, Paleo, Dairy Free or Gluten Free, they are Vegan and contain no refined sugars. Every ingredient they use has a function, such as Aquamin, a red sea algae that is high in calcium and contains 72 trace minerals. Laird Superfood only uses the purest whole-food ingredients, which also makes them the tastiest, and are always free from fillers or anything artificial.
The buzz in beverage trends is oat milk, sales in this category are up in the triple digits! Planet Oat makes the most decadent oat milk, it is rich, creamy, full-bodied and naturally sweet, with no added sugar here, and perfect straight up: in cereal bowls, coffee, smoothies, or cooking. Planet Oat is virtually allergen-free and contains no dairy, peanuts, soy, GMOs or gluten; and is an excellent source of calcium and vitamins A & D. Plant Oat is available in four delicious flavors: Original, Extra Creamy, Vanilla and Dark Chocolate, and available at Kroger, Shaw’s, Amazon Fresh
The final trend is the Conscious Carnivore: people who crave meat, but also want to incorporate more plant-based foods in their diets. Applegate has just released game changing innovation with their: Great Organic Blend Burger which is made with either organic grass-fed beef, or organic turkey and blended with mushrooms, the first of its kind available nationally. By blending meat with mushrooms, this burger is juicy and flavor-packed, but also more nutritious as mushrooms are packed with vitamins and minerals. It also has 35% fewer calories and 45% less fat, than a regular beef burger. These are something even the most rabid carnivore will crave and still made with organic and humanely raised meat.